Author Archive for: ‘Steinar Ellingsen’
Spreadable Media: Creating Value and Meaning in a Networked Culture
Henry Jenkins, Sam Ford and Joshua Green, Spreadable Media: Creating Value and Meaning in a Networked Culture New York: NYU Press, 2013 ISBN: 9 7808 1474350 8 $29.95 (US) 352 pp (Review copy supplied by NYU press) The post Web 2.0 world is a messy and fragmented place. It presents unlimited possibilities for brands and media companies to reach audiences. …
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